How We Invest Money

Here at MAP, we invest our client’s money as if it was our own. Our investment process has been refined over many years, and we make our client’s money work harder for them, to help them achieve their long-term goals.

Where we add real value is in the ongoing and regular monitoring of the funds chosen within investments, to ensure returns are maximised for clients. Here is how the process works:


Choose the best product and range of funds for someone based on their investment attitudes


Regularly review the funds we are happy to recommend to clients, new and existing


Recommend fund switches where necessary and if approved, make those switches.

We start by undertaking a full fact find on a client, to allow us to understand what they want from their investments, i.e. amounts and timeframes involved, plus any specific requirements such as income and guarantees or investing in environmentally-friendly funds.

Once we understand a client’s needs and attitude(s) to risk (ATR), we recommend and then invest their money in a spread of funds from our Recommended Fund List (RFL). These funds will vary in terms of their makeup – what industry sectors and geographical areas they are investing in. A variety of these are needed in an investment in an attempt to maximise returns, and more importantly, lessen potential over-exposure in any one area.

A typical spread could be an investment made up of UK equities, interest-based funds, global funds, Asian funds, emerging markets and technology funds. It all depends on what is performing well at any given time.

We always keep clients informed of any proposed change of funds within their investments, and we will never move their money without their prior permission. It also means client money is not shifted about from policy to policy, unless there is a change in circumstances or requirements. That can be an expensive way of doing things and can lead to a client eventually not even knowing where there money is invested any more. Instead, we merely change the funds within an investment, meaning continuity and lower charges.

With the investment providers we normally recommend, our clients have 24/7 online access to see how their funds are performing. This also provides complete transparency on any fees which may apply; either from MAP or the investment provider.

Investments done through MAP offer true value and are bespoke to you and your requirements. Investing client money to maximise returns and to help them achieve their financial goals is our business. We have many very happy clients who rely on our investment process and ongoing reviews to do just that for them – just look at what some of our clients say about us.

For more information, click on the most suitable link:


Junior ISAs

GIAs, Unit Trusts and OEICs
Investment Trusts

Structured Products

Investment Bonds

The MAP Investment Process

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